Fendi

Fendi is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories.

Founded in 1925 in Rome, Fendi is renowned for its exquisite creations on fur and fur accessories. he house of Fendi was launched in 1925 by Adele and Edoardo Fendi, as a fur and leather shop in Via del Plebiscito, Rome.

Since 1946, the five sisters of second generation (Paola, Anna, Franca, Carla & Alda) started entering the company and bought new wave of enthusiasm.

Karl Lagerfeld joined Fendi in 1965 and became the Creative Director for Fur and also for Women Ready-to-Wear (launched in 1977).

Silvia Venturini Fendi, daughter of Anna, joined in 1994 and is the Creative Director for Accessories and Men's lines. Since 2001, Fendi became a multinational luxury fashion brand and member of LVMH group.